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Boxley Marketing

Digital Marketing Agency in DFW

Lead Generation Services

At Boxley Marketing, we specialize in creating and managing tailored lead generation strategies for services based businesses that turn prospects into customers. With a focus on Google Ads management, social media advertising through LinkedIn and Meta, and local SEO services, we help businesses of all sizes reach their target audiences, generate high-quality leads, and achieve measurable growth.

If you’re looking for a partner who understands how to optimize marketing efforts for maximum ROI, our lead generation services are designed to deliver consistent, scalable results.

What Is Lead Generation, and Why Is It Crucial?

Lead generation is the process of identifying and attracting potential customers, guiding them through your sales funnel, and converting them into paying clients. With digital competition at an all-time high, businesses need a well-rounded, strategic approach to capturing leads online.

At Boxley Marketing, we focus on delivering a multi-channel strategy that:

  • Identifies your ideal audience.
  • Leverages platforms where they’re most active.
  • Provides compelling messaging to attract, nurture, and convert leads.

Whether you’re running a B2B or B2C services based business, our lead generation strategies ensure you’re consistently connecting with high-intent prospects.

Our Lead Generation Services

We combine data-driven insights with industry-leading tools to deliver results through three primary service offerings:

1. Google Ads Management

Google Ads management is necessary as part of your digital marketing strategy because it is the most effective tool for generating leads, allowing you to target customers at the exact moment they’re searching for solutions. Our Google Ads management services are designed to maximize your ad spend and deliver leads that convert.

Our Google Ads services include:

  • Keyword Research and Strategy: Identifying high-intent keywords that drive traffic and conversions.
  • Campaign Creation and Optimization: Building targeted ad campaigns designed to meet your business goals.
  • Landing Page Design: Creating optimized landing pages that encourage visitors to take action.
  • A/B Testing: Continuously refining ad copy, visuals, and CTAs to improve performance.
  • Performance Monitoring: Using advanced analytics to track results and adjust strategies as needed.

By focusing on continuous optimization, we ensure your Google Ads campaigns remain cost-effective and deliver a steady stream of qualified leads.

2. Social Media Advertising on LinkedIn and Meta

Social media advertising on LinkedIn and Meta (Facebook and Instagram) support broader reach and brand awareness than simply posting on those platforms. It is important for a company focused on lead generation to work with a knowledgeable, experience agency to help maximize your reach. A well defined social media advertising strategy includes maximizing these platforms unmatched targeting capabilities, allowing you to reach specific audiences based on demographics, behaviors, and interests.

LinkedIn Advertising
LinkedIn is the go-to platform for B2B businesses looking to connect with decision-makers and professionals. Our LinkedIn advertising services focus on generating leads that matter:

  • Account-Based Targeting: Reach specific companies and roles within your industry.
  • Sponsored Content: Promote engaging posts that resonate with your target audience.
  • Lead Gen Forms: Simplify the lead capture process with in-platform forms that integrate seamlessly with your CRM.
  • Performance Reporting: Get actionable insights into ad performance to refine and scale campaigns.

Meta (Facebook and Instagram) Advertising
Meta offers unparalleled reach and engagement opportunities for B2C and local businesses. Our Meta advertising services include:

  • Audience Segmentation: Create custom and lookalike audiences to target the right users.
  • Dynamic Ads: Showcase personalized content that adapts to individual user behavior.
  • Retargeting Campaigns: Re-engage users who’ve interacted with your brand but haven’t converted yet.
  • Story and Carousel Ads: Utilize engaging formats to capture attention and drive action.

3. Local SEO Services

For businesses with a physical location needing a strong local presence, our local SEO services package is essential for generating leads in your community. We optimize your digital footprint to ensure you’re the top choice when potential customers search for services near them.

Our local SEO services include:

  • Google Business Profile Optimization: Ensure your business appears prominently in local searches and on Google Maps.
  • On-Page SEO: Optimize your website’s content, meta tags, and structure for local keywords.
  • Local Content Creation: Develop blog posts, guides, and other content tailored to your community.
  • Directory Listings: Build and maintain accurate listings across high-traffic directories like Yelp, Bing Places, and industry-specific platforms.
  • Review Management: Encourage positive reviews and address feedback to boost your credibility.

By combining technical expertise with a deep understanding of your local market, we help you connect with customers who are ready to take action.

Why Choose Boxley Marketing for Lead Generation?

Choosing the right partner for your lead generation efforts can make all the difference. Here’s why businesses trust us to deliver results:

  1. Data-Driven Strategies
    We use advanced analytics and market research to craft campaigns that resonate with your audience and deliver measurable results.
  2. Multi-Channel Expertise
    Our experience across Google Ads, social media platforms, and local SEO ensures a holistic approach to lead generation for service based businesses.
  3. Customized Campaigns
    We understand that no two businesses are alike. We become your partner and an extension of your team. Our team creates strategies tailored to your industry, goals, and target market.
  4. Focus on ROI
    Every campaign we design is focused on delivering a strong return on investment, ensuring your marketing dollars are spent wisely.
  5. Transparent Communication
    You’ll receive regular updates and performance reports, so you always know how your campaigns are performing and where improvements are being made.

Let’s Generate Leads That Convert

If you’re ready to elevate your lead generation efforts, Boxley Marketing is here to help. From Google Ads to social media advertising to local SEO, we provide the tools and expertise you need to connect with your ideal audience and grow your business.

Contact us today to schedule a consultation and discover how our lead generation services can transform your business. Together, we’ll create a roadmap to consistent, scalable growth.