Branding and Digital Marketing for Multifamily Apartments
Boxley Marketing specializes in branding and digital marketing for the real estate industry. We deliver solutions tailored to your unique multifamily operator needs in the marketplace and have the infrastructure and experience to support both corporate and property-specific operator marketing needs.
With the demand for housing in metro markets and the competitive nature of the real estate market, having a clear brand and a steady stream of high-quality prospects is essential. Our services, which include brand marketing but focuses specifically on performance in the programs we provide including paid media, AI search, social media marketing, and website and CRM management. Our programs are designed to help you design your brand and grow your brand presence while also bringing in the right quality of prospective tenants or investors, helping your business grow and thrive.
Built for Operators, Not Cookie Cutter Platforms
Most “out-of-the-box” multifamily marketing solutions bundle services into automated packages: convenient, but cookie-cutter creative, thin strategic consulting, and reporting that doesn’t answer the questions you actually care about.
With Boxley Marketing, every engagement is built around your occupancy targets, your specific property challenges, and your goals and needs of the business.
What’s included, built to your portfolio’s needs:
- Hyper-local paid search: Google and Bing Ads targeted by property, competitors, key landmarks, and neighborhood terms with ad copy, custom landing pages, and geo-targeting tuned to each.
- Meta and Instagram advertising: custom audiences designed by location, income, and interests. The capability to design dynamic ads pulling from your available units. Creative built for renters, not generic display ad campaigns. And more.
- Google Display and Demand Gen: opportunity to be found across the web, wherever your audience is
- Local SEO plus AI Search: strategies that help you gain authority and show up when someone asks ChatGPT or Google”s for apartments near a specific neighborhood. On-page SEO tactics built around location-specific keywords, and structured content as well as citation listing management.
- Website and CRM support: Built to create custom website experiences, marketing systems, and CRM integrations that help manage lead flow.
- Analytics and attribution: Connecting ad spend to signed leases, not just form fills
Proven Results
Houston multifamily property, 1 year: +570% website sessions, +445% new users, +580% conversions. Organic traffic up 764% year over year.
Why Operators Choose Boxley
Multifamily marketing tools like G5 are built for national portfolios, more scale and overhead than most independent operators need. Product-led platforms allow you to move faster but don’t go deep on strategy or SEO. And the marketing bundled into all-in-one providers like Yardi, Entrata, or RealPage locks you into whatever’s convenient for the platform, not built for flexibility, and not for what performs best for your property.
Boxley Marketing’s model is different: direct access to the person who is building and running your campaigns, real numbers you can hold us to, and no platform vendor conflicts steering the strategy. Every campaign is grounded in analytics and built around your goals, not a generic playbook.
Common Questions from Multifamily Operators
What’s the difference between cost per lead and cost per lease? Cost per lead tells you what a form fill costs. Cost per lease tells you what a signed tenant actually costs, once you account for the leads that never toured, the tours that never converted, and the channels quietly wasting budget on inquiries that were never going to lease. Most reporting stops at a cost per lead because it’s the easier number. It’s also the wrong one to run a budget on.
Do you work with single properties or regional portfolios? We work with both. Boxley Marketing supports independent apartment communities and regional operators across Dallas-Fort Worth and metro markets in Texas, from a single community to a growing multi-property portfolio. The strategy scales to the portfolio.
What platforms do you actually run campaigns on? Google and Microsoft Ads for paid search, Meta and Instagram for social, Google Display and sometimes Demand Gen for mover targeting, plus local SEO and AI search optimization so you can be found in both traditional search and AI-generated answers. Which channel makes sense depends on your market and occupancy goals, that’s what a free audit confirms.
How do you measure success beyond clicks and impressions? Cost per lease, tour-to-move-in ratio, and occupancy rate. Clicks and impressions are helpful inputs. Signed leases are the outcome that matters to ownership and that’s what every report intends to provide. We can build the integrations or manage our own custom CRM to report on performance.
How long before we see results? Paid search and social can start generating qualified traffic within the first few weeks. SEO and AI search visibility needs several months since you’re earning authority rather than buying a placement. A free audit gives you a realistic timeline for your specific property and market before you commit to anything.
Let’s Talk About Your Portfolio
Whether you manage a few communities or a growing regional portfolio, get a free audit of what’s working, what isn’t, and where your leasing budget is actually going.