WordPress Website Design for Real Estate

A Website That Converts

Boxley Marketing builds and manages WordPress websites for multifamily, senior living, and real estate businesses, which gives the foundation for websites that acquire traffic and manage prospects through to the tour.

WordPress is one of the most flexible options for a website with a customer relationship management option. We recommend using a WordPress website for real estate businesses that need people to find the business online as it is out-of-the box search engine optimization ready.

What’s included, built to your portfolio’s needs:

• Website design and build. A site built on WordPress, fast, mobile-first, and responsive, structured around a proven conversion path.
• Conversion-focused pages. Landing pages, property or listing pages, and contact forms designed to give a visitor a clear path to take the next step.
• SEO foundation, built in. Site architecture, page speed, and technical structure that support the AI search work happening on and off-site.
• CRM and lead-routing integration. Built with more flexibility to connect with the systems you are using for your marketing tech stack.
• Ongoing management. Updates, security, and maintenance so the site stays fast and functional after launch.

Built to Work With Your Tech Stack

A lot of websites are built without taking into account how it will function with the marketing tech stack. That’s how you end up with a beautiful site that doesn’t rank or doesn’t integrate well with your property management platform. Consult with Boxley Marketing on your website build and we can ensure that you’re setting yourself up for success in your website build.

Why Real Estate Businesses Choose Boxley for Website Design

It’s most common for website designers to provide a website without considering how it impacts your marketing tech stack and your property management platform. There are a lot of technologies that need to integrate with your website and you need to give yourself the most likely chance to follow best practices in being found online in AI search.

Common Questions About Website Design

Do you build new sites, or fix existing ones? We can do both but the easiest path is to build a new one that starts from your goals and conversion path. An existing site often needs a lot of work to make it capable to integrate with a property management platform or to be SEO-friendly. So much so that it is often easier just to start from scratch to consider all of the needs including the speed and structure that comes with a reliable site built right from the beginning.

Is this just for one property, or can it support a whole portfolio? It could support either or. A single community needs one focused site. A regional portfolio often needs individual property pages or microsites under one main site and I’ve seen both. There are different considerations in terms of organic rankings to consider depending on how the site or sites are developed, specifically regarding how subdomains are built to manage independent sites and a corporate site or completely separate websites.

How does this connect to the SEO and paid media work? A site needs to be built with the right components to give yourself the right foundation for both SEO and conversion in mind. Mobile friendly, responsive, and HTML based web pages are just a few of the necessary components to give yourself a better chance to rank organically, much less work well for paid. Building the site as part of a cohesive strategy is critically important.

Why WordPress specifically? WordPress is the most commonly used and open-source. It is more flexible in terms of managing the site. It also has the plugin and integration ecosystem needed to connect with both a CRM and leasing platforms without custom development for every feature. It’s also a platform any future developer or agency can pick up, unlike a closed system built by one vendor.

What does ongoing management actually include? Security updates, plugin maintenance, and monitoring so the site doesn’t break silently or fall behind on updates.

How long does a website project take? A focused rebuild of an existing site can be ready to go in a matter of weeks. A full new build with property / listing pages and a CRM integration could takes longer. The scope drives the timeline more than anything else.

Do we own the website once it’s built? Yes. It’s built on WordPress, not a proprietary platform, so you’re never locked into anything with Boxley Marketing. You own the site. Ongoing management is available if you want it, but it’s not a condition of ownership.

Let’s Talk About Your Website

Please contact us for a discussion about your current website, what’s working, what’s not, and whether a rebuild would be beneficial for your tech stack and marketing strategy.